What You Should Know Before You Place A Small Town Newspaper Ad

by Tom Egelhoff In many small towns, the newspaper may be the only available form of advertising media. And, if you’re like most most small business owners, you don’t have an unlimited advertising budget. So, if you decide to use the newspaper to get your message out, it’s very important that the advertising decision you

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Product Presentation: How to Demo A Product or Service

by Tom Egelhoff My wife and I are new homeowners. No, we didn’t just buy a home; we finally finished paying ours off. In fact earlier this evening we symbolically burned the mortgage in the fireplace and celebrated with a little champagne. Now being a practical man I’m thinking about going on just as before

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How To Sell A Service Instead Of A Product

by Tom Egelhoff There is a common misconception in the world that the world’s oldest profession is prostitution. I would like to correct this bit of misinformation. The worlds oldest profession is, in fact, selling. Even the “ladies of the evening” made a deal before any goods or services were dispensed. Nothing happens in business,

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How To Advertise Your Small Business When A Business Card Is All You Have

by Tom Egelhoff If I were forced to name the most valuable tool in business it would have to be the business card. It may even be more valuable than the computer…depending on the type of business you have. Your small business card performs a multitude of tasks. It’s projects your business image, it leaves

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Types of Advertising: Small Business Direct Mail: Formulas for Success

by Tom Egelhoff Just in case you didn’t know, more money is spent on direct mail advertising than all other forms of advertising combined. Why? Because, when it’s done correctly, it works. How do you do it correctly, you ask? For direct mail to be effective, three things have to happen. First, you need a

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Medical and Legal Advertising: How To Market And Advertise A Medical, Dental Or Legal Practice

by Tom Egelhoff Try and resist skipping the basic marketing ideas I’m going to start with and going directly to your specific service. There are some basic ( I hate to use the word.. rules) concepts that are common to these three industries and some other concepts that make each operate very differently. Let me

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How To Buy Radio Advertising Time For Your Small Business

by Tom Egelhoff When it comes to small town advertising one of the most effective is radio. Many small towns don’t have newspapers or TV stations but many have radio stations. And local residents listen to those hometown stations and react to the advertising presented on them. The good news is that most small town

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Six Types of Advertising And How To Use Them

by Tom Egelhoff Mistakes in advertising can be costly to small business. For this reason many businesses decide either not to advertise at all, or to be very conservative with their ads. However, using the right “type” of advertising, with the right message, can cut the cost of advertising by making it more effective. Not

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Business Start Up: Ten Things Every Small Town Business Owner Should Know

by Tom Egelhoff When I wrote my book and started this web site it was with the idea of helping the small town business owners of the United States. I had no idea that business owners from over 100 foreign countries were going to show up and use the tips and advice offered here. But,

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Sales Training: Understanding Why Customers Buy

by Tom Egelhoff Several years ago the Frito-Lay Company released some research finding that revealed some surprising facts. Customers could detect differences in potato chip thickness of .008 inch. (That’s 8 thousands of an inch) So why is that important? Their customers rejected the chips if they weren’t of the proper thickness. They also know

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