Advertise Your Small Business Like The Politicians Do

by Tom Egelhoff In any given election year you’ll probably notice a lot of yard signs for all parties. Why can’t you advertise your business in the same way. If you’re in a construction type business offer your clients a discount if they will let you put an advertising sign with your company name on

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Give Customers A Reason To Return To Your Business Over And Over Again

by Tom Egelhoff One of the first rules of any good web site is a reason to continue visiting the site. The content changes or there are special deals or new information that is valuable to the customer. Use this same advice in your business. Think about it. Is there a reason for your customers

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Tight Budget Advertising

by Tom Egelhoff When times are tight, or if you are a new business with limited funds, there are some inexpensive ways to get your message out there. Most of us either have a computer or a friend that does. Set up a flyer on an 8.5 x 11 sheet of paper, take it to

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How To Use Direct Mail To Upsell

by Tom Egelhoff When a customer buys your product by direct mail be sure to include your catalog or some other special offer that expires soon (usually in two to four weeks). This is an excellent way to promote add on items or attachments to the original product. For example: A customer buys a new

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It’s Not What You Say, It’s How You Say It

by Tom Egelhoff Advertising is now, and always has been, word and picture descriptions that cause a favorable sales reaction from your customers. The ad message and how it’s presented can greatly improve the response rate of any advertising. For example, one of the following messages produced 40% more business than the other two. Can

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